This article published the peer-reviewed Nordic Journal of Media Management asserts that new, extremely popular modes of media services have arisen during the past 25 years that need to be critically categorized as different from the Mass Media we have known from the Industrial Era. These aggregational, extremely customized, new genus of media services, which I term collectively Individuated Media, arise solely from computer-mediated technologies, and are unprecedented before this century. All take marked advantage of a largely overlooked inherent limitation that Industrial Era technologies have but that Informational Era technologies don’t. The article is based upon a presentation given in Qatar at the biennial International Media Management Academics Association conference.
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